The challenge
Uber Advertising wanted to position itself as one of the leading media platforms in the advertising market at two of the sector's most relevant events: MMA Impact Brasil and ProXXIma 2025. The challenge was to turn the brand's proposition, highly technological and data-based, into an emotionally engaging, memorable experience that generated qualified leads, even amid packed agendas and fast-paced corporate settings.
The solution
Cuco created two distinct activations with the same goal: to connect the audience with the Uber Advertising brand in an immersive, sensory way.
- MMA Impact Brasil. Inspired by the nostalgia of the "Golden Ticket", we created a playful experience with custom chocolates, some of which held a winning ticket. To take part, visitors registered on a digital totem, generating leads in real time, and were invited to "discover hidden opportunities". The stand, with a cozy setting and a playful, clean look, was an invitation to pause and be curious.
- ProXXIma 2025. We raised the brand's presence with modern scenography, gifts segmented by tier (including premium kits), custom coffee cups, charging totems and a reception cast selected for the event. Every detail reinforced Uber's positioning as a medium of performance, innovation and proximity.
The impact
More than 5,400 visitors across the two events. More than 1,000 qualified leads generated directly on tablets. 40 premium gifts delivered through the Golden Ticket activation.
