The challenge
Launch the 2025 line in Brazil with a premium experience for press, influencers and clients, for 250 guests, at Casa Fasano, combining a plenary session and hands-on areas with a lean, fluid operation.
The solution
In partnership with Cuco Agency, Motorola staged a major launch with an immersive, integrated experience, bringing the plenary and the hands-on areas into a single narrative flow. The result was a fluid, sensory and premium journey that presented the brand's main products in a creative, organized way.
The structure included:
- Reception and accreditation with a color system and wayfinding between the plenary and the experience zones
- A plenary for about 150 guests, with a low stage, LED panel and acoustic design geared to content capture
- Themed hands-on zones, each with its own story:
- Edge 60 Pro, "Flower shop": a demonstration of water resistance, with the design on display
- Razr 60, "Newsstand": an interactive "magazine cover" photo and a highlight on ultra-fast charging (about 8 minutes)
- Moto Buds: a guided test of the earbuds, with cases inspired by jewelry (earrings and piercings)
- Moto Things ecosystem: an assisted counter presenting the integration between devices
- F1 partnership: a car on display for photos, reinforcing the brand's performance
- An interactive digital totem with content and visitor wayfinding
- An operations and service team of receptionists, promoters, bar staff and production, all in standard wardrobe and with a no personal phones policy
- An after party with a DJ, keeping the stations active for networking and content
- A lengthwise layout at Casa Fasano, with side passages that kept the areas clear and easy to move between
The impact
More than 250 guests, including influencers, press and opinion leaders. A plenary for about 150.
