Person in a brown hood with long braids holds headphones behind a turntable with a donut-print record
Brand & Consumer

Motorola Color of the Year 2025

ClientMotorola
FormatBrand Experience
ServicesActivationExperienceScenographyContent

The challenge

Create a high-impact event for the launch of PANTONE 17-1230 Mocha Mousse, the Color of the Year 2025, connecting design, technology and lifestyle in a sophisticated, sensory way and featuring the new Motorola Razr 50 Ultra and Edge 50 Neo smartphones. The goal was to build awareness and brand positioning among opinion leaders, with an immersive, innovative and highly shareable experience.

The solution

Cuco developed an exclusive experience at Soho House São Paulo, a venue that stands for sophistication, curation and an intimate atmosphere, in line with Pantone's aesthetic and Motorola's premium lifestyle.

Research on behavior and trends showed that the audience valued daytime events, lighter and more sensory, with a strong emotional connection to coffee and to cafés. That led to the concept "Sunset Coffee Break, O Sabor do Instante", which recreated a luxury café for a refined afternoon coffee.

The delivery included:

  • A sensory setting inspired by Mocha Mousse, with furniture, lighting and scents tied to the color
  • Interactive activations: a sensory table with natural ingredients and a tactile and olfactory demonstration of the smartphones
  • A barista station and a workshop with Boram Um, world barista champion, bringing the coffee ritual into the story of the color
  • Live performance by Amanda Maria and a DJ set by Pathy Dejesus
  • Exclusive catering with finger food and signature drinks inspired by the Color of the Year

The impact

More than 80 guests, including influencers, press and opinion leaders.

Gallery

Wooden table with bowls of coffee beans, explanatory cards and a hand holding a flip phone, with the "motorola" logo
Two people hug and take a selfie in front of a brown-toned panel reading "motorola + PANTONE"
Vertical framing of a person in a brown hood behind a DJ booth with turntable, mixer and pale curtain backdrop
Dark stone counter with small glasses of coffee, water and a red drink, green cups and a table lamp behind
Backlit panel of brown-toned waves reading "motorola + PANTONE" behind a curved table with bowls of beans
Person in a brown jacket touches a flip phone tucked into the chest pocket, before a "motorola + PANTONE" panel
Person in a suit and glasses handles a glass of red drink at a bar counter, beside a table lamp
Light brown flip phone resting on coffee beans in a wooden bowl, next to a glass tube

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Share your goal, who you want to bring together and where it could happen.

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