DJ booth with a "Forbes BRASIL THE PARTY" panel in a stone hall with columns lit in blue and amber
Social & Cultural · New York · 2025

Forbes Brasil The Party NYC

ClientForbes Brasil
FormatSocial & Cultural Event
LocationNew York
Year2025
ServicesCurationProductionHospitalityContent

The challenge

Forbes Brasil aimed to celebrate the 7th edition of its "Person of the Year" award with an after party worthy of its guests: CEOs, investors and opinion leaders who operate between Brazil and the United States. The challenge was to create a sophisticated, exclusive experience in New York, immediately following the official ceremony at the American Museum of Natural History, meeting the high standards of the audience within a very short production timeline.

The solution

Cuco Agency, newly established in the United States, took on the production of the project. In partnership with Forbes Brasil, we created a nighttime experience at Cipriani 25 Broadway, a classic venue in the city, well suited to welcome leading names from the Brazilian and American markets.

Cuco was responsible for the creative concept, scenography, local production, team hiring, DJs, premium bar and all brand activations. We also developed the RSVP, reception and guest experience strategies, with close attention to networking and connection among guests.

Experience highlights:

  • Music by internationally recognized Brazilian DJs
  • A signature bar with a custom cocktail menu
  • Light, elegant scenography that respected the venue's architecture
  • A highly curated guest list, with selected guests and VIP treatment
  • Cuco's team working directly from New York, with a 100% local operation

The impact

Cuco produced the Forbes Brasil party in New York in 2025 and produced it again in 2026.

Gallery

DJ wearing headphones plays behind a black booth with "Forbes BRASIL THE PARTY" lettering, under blue light
Black and white portrait of a person with curly hair, a dark dress and gloves, seated in an armchair
Silver tray with two flutes of sparkling wine and napkins, carried by a person in a white jacket
Black and white backstage, with a person kneeling to arrange cables by the stage and another at the sound booth
Six guests in evening wear pose smiling on lounge sofas, in black and white
Two people in tuxedos and bow ties pose smiling side by side in a dark hall, in black and white
Guests in formal wear beneath a vaulted ceiling with a "Forbes BRASIL" projection and pink and blue lights
Close-up of a framed cocktail menu, with a gold frame and the title "Forbes BRASIL THE PARTY"
Richly ornamented vaulted ceiling, with painted domes and gilded details lit in warm tones

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Share your goal, who you want to bring together and where it could happen.

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