The challenge
Astella, one of Brazil's leading venture capital firms, aimed to create a unique experience in Silicon Valley that reflected its DNA: knowledge sharing as a tool to co-build the future. The goal was to connect high-potential Brazilian startups with global investors in an intimate, inspiring environment during the Brazil at Silicon Valley (BSV) conference in April 2025.
The solution
Cuco Agency led the full executive production of the event, from branding and visual identity to on-site execution. Inspired by a contemporary library, the event took place at Birdie House and featured a minimalist setup designed to foster conversations and connections. Cuco handled every detail: technical infrastructure, scenography, logistics, guest management and catering.
Program highlights:
- Fireside chat with Geoff Ralston (former President of Y Combinator), interviewed by Lina Lisbona (Partner at Astella)
- Panel "Product, Capital, and Innovation: How Fintechs are Rebuilding the Financial Future", with Daniel Leichsenring, Laura Marino (Nubank), Camilla Matias (Brex) and Henrique Ceribelli (BILL)
- Conversation "AI's Role in the Future of Fintech", with Daniel Ribeiro Silva (Hyperplane), Ofer Mendelevitch (Vectara) and Mario Braz (Stripe)
- Supported by partners such as AWS, Stripe, Zendesk and Birdie, alongside Cuco Agency
The impact
Cuco produced House of Knowledge in 2025 and produced it again in 2026.
