The challenge
During WPP Stream 2024, held at SPA do Vinho, Amazon Ads wanted to create an exclusive experience that conveyed the brand's attributes, innovation, sophistication and relaxation, to a highly qualified audience of C-level executives. The goal was to build strategic, memorable connections with the decision makers at the event, reinforcing the premium positioning of Prime Video Ads while keeping the link with the platform's content.
The solution
Inspired by the reality show Ilha da Tentação, Cuco Agency turned the event's outdoor area into a sensory island. We created an immersive lounge with a tropical setting, welcoming landscaping and high-impact scenography. The space had rest and meeting areas, sophisticated furniture, soft lighting during the day and a pink and blue setting at dusk, creating the right mood for strategic conversations.
The tropical bar was one of the highlights, serving signature drinks and exclusive mocktails. To extend the sensory experience, we developed a station run by a chocolatier, where guests took part in a guided tasting of premium chocolates paired with aphrodisiac ingredients. At the end, they took home a custom box with their favorite combinations.
The activation also featured talents Flávia Alessandra and Otaviano Costa, connecting Prime Video content directly to the guest experience. Exclusive playlists and device charging stations completed the space.
The impact
About 200 guests.
