The challenge
With the global launch of advertising on Prime Video, Amazon Ads needed to reach the Brazilian market, made up of the leading executives at brands and agencies, with a presentation that made the strategic value of the new product clear. It was essential to show that Prime Video Ads delivers premium content, local and global relevance, full measurement and a first-rate brand experience.
The solution
Cuco Agency developed an immersive, sophisticated experience for 215 guests at the Cinemateca Brasileira, bringing together technology, brand narrative and high-level hospitality.
Highlights:
- Sessions with global leaders and Brazilian talent, such as Marina Ruy Barbosa and Ingrid Guimarães
- Scenography and interactive activations inspired by titles such as Fallout, Cangaço Novo and The Lord of the Rings
- Full hospitality, with a bar, a varied menu with vegan options, a live DJ and time for networking
- Branding applied strategically, following the new Amazon Ads and Prime Video brand book
- Audiovisual coverage, with content captured for institutional use
The impact
215 guests at the Cinemateca Brasileira.
