Two people in suits pose beside a mascot shaped like a square cracker wearing sunglasses
Social & Cultural

Kellanova Kellanova at Regen House

ClientKellanova
FormatSocial & Cultural Event
ServicesCurationProductionHospitalityContent

The challenge

Plan a casual yet impactful Cheez-It-themed happy hour during Climate Week NYC to showcase Kellanova's regenerative wheat pilot program. Co-hosted by Ahold Delhaize USA, Bartlett, and Arva Intelligence.

The solution

We crafted an immersive happy hour experience with five interactive stations, each highlighting key elements of the Cheez-It supply chain. Guests engaged directly with Kellanova representatives and partners, fostering insightful conversations. From concept to execution, every aspect showcased the regenerative wheat initiative in a dynamic, approachable way.

Gallery

Red cardboard display with boxes of "CHEEZ-IT" crackers and a "Kellogg's Better Days" strip
Guests chat standing around white high tables in a spacious hall with red pipes on the ceiling
Table with acrylic boxes holding grain and flour samples in front of a banner about regenerative wheat agriculture
Red three-shelf display with "CHEEZ-IT" boxes and the "Kellogg's" brand by a window at dusk
Straw baskets with printed white envelopes on a table, beside a sign with photos of flowers
Two people wearing badges behind a table with straw baskets, beside an arrangement of wheat stalks
People wearing badges examine grain samples in their hands in front of acrylic boxes on the table
Person in a red jacket and badge gestures while talking, in front of a banner and "CHEEZ-IT" boxes
Hall full of guests standing and chatting, with pendant lamps and red pipes on the ceiling

Tell us what you have in mind.

Share your goal, who you want to bring together and where it could happen.

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